Intellectica is recruiting a motivated Digital Marketer on behalf of an innovative luxury services group of companies with start-ups in the spa, educational services, and yachting sectors. Based in Athens, Greece, being part of a dynamic and youthful management team, and reporting directly to the Owner & Managing Director, the successful candidate will play a key role in spearheading the group’s digital marketing strategies and initiatives. This role offers a unique opportunity to contribute to the digital presence and growth of start-up companies within the luxury service sector.
Key activities and responsibilities of this role include:
- Designing, implementing, and monitoring engaging social media campaigns
across various platforms to enhance brand visibility and engagement - Overseeing the creation of compelling digital content that aligns with the
brand’s voice and marketing objectives - Developing and managing Google Ads campaigns, ensuring they are
optimized for maximum reach and effectiveness - Working closely with external marketing providers and advertising agencies
to align digital marketing efforts with the group’s overall marketing strategy - Regularly analyzing and reporting on the performance of digital marketing
campaigns, utilizing data to drive decision-making and campaign adjustments - Strategically promoting the group’s brands to drive awareness, engagement,
and conversion across digital platforms - Any other task that may be required from time to time
Professional experience & qualifications of a successful candidate:
- Bachelor’s degree in Marketing, Communications, or a related field
- Proven experience in digital marketing, preferably within the luxury goods sector or a start-up environment
- Strong proficiency in managing social media platforms and Google Ads
- Experience working with external marketing agencies and providers
- Excellent analytical skills with a strong competency in data analysis tools and metrics
- Familiarity with SEO best practices and content marketing
- Familiarity with Microsoft Office suite
- Fluent in English and Greek (both written and verbal)
Core competencies of a successful candidate:
- Entrepreneurial with a passion for digital marketing & start-ups
- Creative thinker with the ability to generate innovative digital marketing campaigns that resonate with target audiences
- Strong ability to work effectively with both internal teams and external partners to achieve marketing objectives
- Agile with the ability to work in small and evolving teams
- Possessing problem-solving skills and able to lead projects